Almost six hundred people showed up at this year’s summit, which took place in early November in the Marin County Civic Center, in San Rafael, California Star Warsians came from as far away as Australia and Japan. Schwarz and Target who sell the stuff, and for everyone in the far-flung Star Wars universe to get a better sense of “how deeply the brand has penetrated into the culture,” in the words of one licensee. The biannual Star Wars Summit Meeting is an opportunity for the licensees who make Darth Vader masks and thirty-six-inch sculpted Yoda collectibles to trade strategy and say “May the Force be with you” to the retailers from F.A.O.
0 Comments
Leave a Reply. |